Petra Němcová was featured on the cover of the 2004 Sports Illustrated Swimsuit Issue and appeared in the 2002, 2003, 2004, 2005 and 2006 editions.[1] In addition to working with world class photographers on her Sports Illustrated shoots, she was the object/subject of Joanne Gair's body painting work.[2]
She has modeled for Victoria's Secret and been featured in advertising campaigns, including Cartier and Max Factor. On 3 June 2004, she was one of the telecast judges during the 53rd annual Miss Universe competition in Quito, Ecuador.
Němcová appeared in the 2006 Sports Illustrated swimsuit issue. She also appeared in the 2007 British FHM calendar as Miss May. In 2007, she was the host of TLC's A Model Life.
Němcová wrote Love Always, Petra (ISBN 0446579130) published December 2005, which tells of her early life under Communist rule in Czechoslovakia, her entrance into the field of fashion and modeling, and her breakthrough into Sports Illustrated, which was her springboard to becoming a supermodel. She also tells of her life with Simon Atlee and how they fell in love and became engaged to marry.
On 7 July 2007 she was a presenter at the American leg of Live Earth and appeared in the music video "Misfit" by American indie group Elefant.[1] She is currently working with HP computers to produce a multi-million dollar TV and web campaign.[3]
On 12 November 2007 Němcová visited Haiti alongside Haitian-born musician Wyclef Jean as part of a charity-sponsored event. The inauguration of a computer lab and an eatery in the slums of Port-au-Prince were funded and sponsored by Jean's Yéle Haïti Foundation and Němcová's Happy Hearts Fund.[4]
In July 2007, Němcová partnered with New York City power broker Ron Schnackenberg to form a luxury boutique real estate firm Aglow Properties, which specializes in representing high net worth and high-profile clients in a very discreet manner.
During the 2004 Indian Ocean earthquake, Němcová was at the Khao Lak resort in Thailand with her main photographer and boyfriend, Simon Atlee, when the tsunami struck where they were staying. Initially, Atlee was presumed missing, but his body was found and identified on 3 March 2005, on the shores of Sumatra (near the epicenter of the earthquake that caused the tsunami).[citation needed]
Atlee had drowned, and Němcová suffered a broken pelvis and serious internal injuries, but she managed to hold onto the top of a palm tree, reportedly for eight hours, until she was rescued by Thai civilians and airlifted to an inland hospital nearby.[5] Němcová spent three weeks in a Thai hospital, and then flew home to the Czech Republic, where she spent an additional three weeks in the hospital. Němcová's first interview after her near-death experience was with Diane Sawyer on ABC's Primetime Live, on 9 March 2005. She has also spoken of her experiences on the Larry King Live program on CNN.
In 2005, Němcová created the Happy Hearts Fund (HHF), a charitable organization and campaign formed after her survival and recovery from the Tsunami of 2004. When Němcová returned to Thailand a few months after the tsunami, she witnessed families without homes, children without parents and entire communities swept away. She was most affected by the children and sought to figure out a way to help them rebuild their lives and bring back hope and opportunity. Unsatisfied with the response of organizations that were unable to specify which children, or even which country, would benefit, Němcová set out to create her own entity and structured it so that all administrative costs would be underwritten, thereby ensuring that 100% of all donations received would be directed to children's programming.[6]
On December 15, 2009, Němcová and HHF Executive Director Phillip Caputo launched the "Bring Happiness Back!" campaign at the United Nations to commemorate the fifth anniversary of the Indian Ocean tsunami. That same day, Němcová and Caputo also participated in the closing bell ceremonies at NASDAQ where the "Bring Happiness Back!" Campaign was also highlighted.[7]
In 2008 she went with Happy Hearts Fund to Peru to help children who were affected by the 2007 Peru earthquake.
Glamour magazine awarded Němcová a "Survivor Award" in 2005 for her charity work following her tsunami ordeal.
In July 2007, Němcová became a vegan after learning about the planet's rapidly depleting fish stocks. The Czech Republic-born model gave up meat and dairy in February of that year.[8]
Her website: http://www.petranemcova.org/
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